There is so much confusion today in corporate leadership around all of the commonly used terms of vision, purpose, mission and strategy. The most confusion surrounds a through understanding of what strategy really means and how you develop and sustain the best strategic position. This HBR post is excellent:
“It happens all the time: A group of managers get together at a resort for two days to hammer out a “strategic plan.” Done and dusted, they all head home. But have they produced a plan with a strategy? At the start of my public seminars on strategic planning I ask attendees, who rank from board members and CEOs to middle management, to write down an example of a strategy on a sheet of paper.”