I have come to believe through my executive coaching that alignment may be one of the most powerful concepts for most organizations. The lack of alignment, especially with leaders and their teams, creates a culture where many opportunities are lost. This HBR post is extremely helpful:
“Few issues garner more attention among top executives than how best to grow their organizations. However, few executives work systematically with the types of employees they need to realize various growth opportunities. Your organization’s growth opportunities fall into four different categories, and in order to develop your business in a commercially sustainable manner, you need four specific types of project manager to pursue them.”