One of the great questions facing leaders today: Is the use of social media a waste of time and manpower or should it be a critical piece of todays marketing platform? The truth can lie somewhere in the middle and Carey Nieuwhof has some helpful guidelines for any organization:
Social media has changed the leadership landscape radically in the last few years.
The question is how do you use it optimally as a leader?
In my experience, social media is both about what you do on social media as well as how you do it. The what is your content. The how is your tone.
Both are critical.
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