I recently spoke on this topic for a new client. We are all accustomed to what I called developmental and market change. To address this level of change we must constantly lean into process improvement and in some cases execute a significant realignment. However, disruption requires nothing less than dramatic transformation to survive much less thrive. This post by Steve Olenski was spot on:
“Disruption has become the rule among companies of all stripes, and it’s coming from every angle. When PwC surveyed CEOs for its annual chief executive study in 2014, the majority of respondents said changing consumer behaviors, rising competition, and shifts in distribution channels were forcing massive change in their industries.
Fast forward to 2017 and nothing has changed. If anything disruption is coming even more fast and yes more furious.”