You have heard it said that if you don’t measure it then it really does not matter. There is a tremendous amount of truth in that statement. But the reality is that you can’t just throw out a percentage number you want to grow your revenue next year it must be realistic. These principles by Ken Blanchard will work in any context:
“Although most managers agree with the importance of setting goals, many do not take the time to clearly develop goals with their people. As a result, people tend to get caught in the “activity trap,” where they become busy doing things, but not necessarily the right things. In his book Leading at a Higher Level, business author Ken Blanchard recommends that managers set SMART goals with their people. SMART is an acronym for the most important factors to remember in setting quality goals>”