I am working with companies that have to deal with the realities of disruption in their markets on a seemingly weekly basis. The critical issue for leaders is to know when to try to match or exceed what is changing or on the other extreme make a hard trade-off decision and just maintain alignment of existing activities. This HBR post is an excellent framework:
“To thwart possible disruption, pundits give legacy companies such advice as “disrupt yourself before you get disrupted” or “put frontline employees in charge of strategy and execution.” This counsel is of little help. Military history offers a much better way to respond. We call it tempo-based competition.”