This post by HBR was extremely challenging and helpful to me on this subject of corporate strategy. Michael Porter’s HBR article on “What Is Strategy ” has become my best practice in helping clients. The new factor in the conversation is how do you maintain a competitive advantage in a market that is almost in constant disruption. Both approaches are right but the challenge is to what degree do you value innovation as part of your strategy:
“When Tesla CEO Elon Musk said that “moats are lame” during the company’s earnings call last week, he was calling out Warren Buffett, the chair of Berkshire Hathaway, who uses “moat” to describe barriers to imitation that stave off competition. “If your only defense against invading armies is a moat, you will not last long,” Musk continued.”