Every organization will encounter change in their markets and they will adjust with innovation. Sometimes, the change is so dramatic in scale that it qualifies as a disruption and that requires a total transformation. One of the major issues that must be at the top of the list is the changing of the company culture. This HBR post is very helpful :
“Culture is like the wind. It is invisible, yet its effect can be seen and felt. When it is blowing in your direction, it makes for smooth sailing. When it is blowing against you, everything is more difficult.
For organizations seeking to become more adaptive and innovative, culture change is often the most challenging part of the transformation. Innovation demands new behaviors from leaders and employees that are often antithetical to corporate cultures, which are historically focused on operational excellence and efficiency.”